GREEN drives positive social and environmental change by leveraging the power of communications. We do it with our clients. We do it with their stakeholders. And we do it with our peers in the media and communications industries. If you'll let us, we'll do it with you too.

How we do it

We'll start by telling you how we DON'T do it. We don't do 'greenwash'. That one-dimensional coat of instant sustainability, applied with a few buzzwords and a recycling bin. We know from experience that in order for our work to be effective, it has to have your organisation's brand and values at its heart. And this can only come by working with you and your people. This organic way of working may sound complicated but it's not. We will help you navigate the increasingly complex and dynamic ethical landscape until you arrive at a 'green' you can live with. Your ‘green’.

Green thinking

What does a sustainable organisation look like? It all depends on the organisation. This is why the first thing we do is build an internal consensus on what 'green' means to your most important audience: your staff.
We'll connect with key colleagues across multiple functions including procurement, marketing and sales. We listen to your ideas and add plenty of our own. On the way we'll draw on a range of methodologies including CSR Consultancy, expert panels, 'green think tanks' and bespoke insight research.

"GREEN provided an in-depth understanding of the 'green' sector, both its current situation and what's coming in the future for both businesses and consumers. However, the real value for us came from their ability to balance the ethical focus with pragmatism on implementing this in a corporate environment."

Catherine Malec, Client Development Manger, Partnership Services, GE Money

Green strategy

Having gathered, discussed and processed the information above, the next step is to create a strategy detailing how to use it in support of your goals. We use a mix of research, planning, market insight and brand analysis. Then we identify opportunities for targeting and engagement. Above all we never forget that the aim is to maximise the social environmental and economic return on your investment.

Green delivery

This is where we work with you to generate insightful and relevant creative campaigns to bring the strategy to life. The tools we use here, like design, advertising, direct marketing, new media, production are familiar to anyone in communications. But the way we deliver the campaign is different. We are passionate about reducing the environmental footprint of campaigns. So, whether we're doing it ourselves or working with your agencies, we always try and find new ways of delivering effective, change making communications that have the lowest possible environmental impact.