Our consultancy runs on the most valuable Green resource of all. People.
They're renewable, are sustained by a variety of non carbon fuels,
and when they expire, they're totally biodegradable.
Click on a photo to meet us all in a bit more detail.
Graham Lewis
- Creative Partner
Graham has always said that advertising is a young person's game, so when he hit his late thirties, he had to think fast. Having spent sixteen years working for other companies, on clients as diverse as pet-food and shampoo, it was time to contemplate going it alone. Fortunately, he met Iain and quickly set up shop. It was the excesses of traditional agency practices that had bothered both Graham and Iain, which prompted them to specialise in environmental communications, a then niche sector, helping clients communicate their green credentials in a sustainable way. Graham had always been interested in ecology, and was recycling even before he knew it was called recycling. It was an easy leap to make. And it didn't stop there either.
Not satisfied with an industry that just rewarded creativity through various award schemes, and a lack of awareness for business' that were making positive environmental changes, Graham had an idea that combined the two. The Green Awards were successfully launched in 2006 to high acclaim. The first of their kind, the national ceremony has become a highlight in the 'green' calendar, attended annually by over 500 of the country's most influential 'green' thinkers and motivators in commerce.
You'll find Graham is more and more involved with smart ideas that have a profound effect on a companies social and environmental behaviour, although he still finds time to do the occasional ad now and then. He's never learnt to drive, which used to be a sticking point in the past, but has now become a wonderful low-carbon benefit these days.
Iain started working with Graham on sustainability-focused brand communications in 2005. The founding purpose of the company was to harness the power of communication to achieve positive social and environmental change. The company championed Reform Advertising early on, pioneering 'Communications with a Conscience'. The vision was to promote a sustainable agenda in communications by communicating responsible and ethical business, government and societal practice. This was achieved by bringing together an expert team of marketers, consultants, sustainability experts and media specialists grounded in the complex issues surrounding climate, ethics and behavioural change.
His previous experience was gained through working on a range of integrated business to business and business to consumer UK and Pan European Blue Chip Accounts . In particular direct response campaigns. Iain now also specialises in developing partnerships, sponsorship and media relations.
Professionally, Iain holds full member status of the Chartered Institute of Marketing and the Chartered Institute of Public Relations. He has a Bachelors degree from the University of Wales, a Post Graduate Certificate in Marketing Management from Manchester Metropolitan University and a Post Graduate Diploma in Public Relations from the Chartered Institute of Public Relations in London.
Iain served as an elected member of the London Civic Forum from 2005 to 2007, the Islington Climate Change Partnership in 2008 and is currently involved with the Marketing and Sustainability Steering Group. Iain recently sat the Institute of Environmental Management & Assessment’s Open Book Assessment in February 2010 to become an Associate and will hear the results in May 2010.
Peter Eyres
- AIEMA ACIPR - Sustainability Partner
Peter is GREEN's sustainability strategy expert and resident academic.
Born in Germany and growing up in India and China, Peter has always had a global perspective on life. This was reinforced by stints working at an educational game park and environmental charity in Zimbabwe and a spell at the British embassy in Poland before he moved to London to study.
Peter's academic background is equally eclectic, covering everything from Third World Political Ecology to the application of complexity theories to the understanding of accountability. He also studied NGO and Development Management at the School of Oriental and African Studies and spent time at Save the Children's UK head office examining organisational accountability structures.
Since moving into communications, he has become a regular speaker on Corporate Responsibility and has consulted to organisations ranging from ASDA/WalMart and Kellogg's to the World Bank. Peter was also the lead outreach and communications delegate at the intergovernmental plenary of the International Assessment of Agricultural Science, Knowledge and Technology for Development (www.agassessment.org).
As well as being a partner at GREEN he is a Director of social enterprise The Animals' Lawsuit Project, which champions and delivers new approaches to education for sustainability.
Peter holds associate membership of both the Chartered Institute of Public Relations and the Institute of Environmental Management and Assessment.
Ulrike Stein
- MBA - Account Manager
Before joining GREEN in 2008, Ulrike completed an MBA programme in International Marketing in her native Germany with Distinction and worked at a CSR & sustainability consultancy, where she managed a client project aimed at promoting 'responsible' nanotechnology. Inspired by this, she went on to explore 'nanotechnology-based innovations as an opportunity for sustainable development' in her first-class master's thesis.
Ulrike has also acquired a Diploma in Communications Studies from the Chartered Institute of Marketing in London and worked as a researcher for the Social Enterprise Coalition. Most recently, she co-produced the 4th annual Green Awards, for creativity in sustainability, for GREEN.
In addition, Ulrike brings with her five years professional experience of working in International Development at Central Saint Martins College of Art and Design, and a Bachelors Degree in Applied Modern Languages from the universities of Cologne, Aix-en-Provence and Newcastle-upon-Tyne.
Originally from Tyneside, in the North East of England, Dave has spent the last 24 years working as a copywriter in some of London's most diverse and creative agencies. Starting life as a junior copywriter at Leagas Delaney, he went on to produce award winning work for the likes of Hitachi, TDK and BP at agencies including Newton & Godin and Saatchi & Saatchi. Eventual career progression saw Dave secure the position of head of copy at TSM, before a nine year assignment at Clark & Taylor in London. A senior position at AMV Advance BBDO followed, the final three years of which were spent heading a department of six teams.
Dave's wife Wendy eventually persuaded him to take a year out to travel the world, a dream they have both shared for many years. These days, Dave now divides his time between copywriting and another long time love of his, being a newly qualified personal physical trainer.
Caroline Martinot
- Project Assistant
Caroline has joined the GREEN team early this year as a project assistant. Originally from Croissy sur Seine, a small city just outside Paris, she enjoys maintaining some of the clichés surrounding her people; she loves cheese, fashion and can be slightly grumpy in the morning. While studying Sustainable Development in Canada and France Caroline developed a particular interest in sustainability communications. She loves the challenge of converting people to sustainable lifestyles. She envisages communications as a perpetual and exiting hunt for the right message and the best visual that will hit a specified target.
Caroline has a Bachelors degree in Science Politics from Paris X the University. She's to complete a double master degree in sustainable development from ESCEM a double accredited Business School in France and the Sherbrooke University, Québec. Her past professional experience includes working with cutting-edge consultancies such as Futerra and Article 13 on the creation of creative campaigns and strategies promoting sustainability.
