In their last edition (16/05) The Independent on Sunday asked several leading ad agencies to produce mock ups that could run during campaigning in any future referendum on electoral reform (specifically the Alternative Voting system proposed as part of the coalition between the Conservatives and Liberal Democrats).Once again the Independent requested Graham Lewis Creative Partner at Green to contribute to the feature. He was asked to produce 2 posters that could support the
Take Back Parliament
initiative and encourage a yes vote in favour of proportional representation.
See the results below ( Graham’s are the “loo roll” and “Churchill” executions ).
Commenting on the
Loo-Roll poster
Graham says:: “If your vote isn’t among the ones that get first-past-the-post you may as well flush it down the bog because it won’t count”
GREEN Awards Steering Group
The GREEN Awards team is currently pulling together the 1st steering group for the GREEN Awards 2010.
We’ve alre
ady got representatives confirmed from the United Nations, United Nations Environment Programme (UNEP), the World Bank, and the Chartered Institute of Marketing. More experts to be confirmed, which will ensure the GA moves forward with the best possible advice and expertise.
Political creative work featured in The Independent On Sunday
Shortly before Christmas, Graham Lewis, Creative Partner at GREEN, was asked by the newspaper to produce some speculative political posters for the forthcoming General Election: “to get a flavour of the political parties’ possible tactics, the Independent on Sunday asked six leading advertising agencies to produce these exclusive posters to give readers a sneak preview of how an election campaign might be fought.”
The result is a series of trenchant yet creative posters pre-empting the tone of the current campaign.
Graham comments on his poster as “A succinct one-word headline using a clever corruption of Dave Cameron’s surname. We want people to understand the simple message that he isn’t fit for No 10.”
Click
here
to read the article and see the series of poster.
The categories for the Global Green Awards 2010 are now online
The Green Awards is looking for the best examples of '
Green marketing
', '
Ethical advertising
' and '
Sustainability communications
'
from the past 12 months. This could be for any communication, project, campaign or website etc.
To mark its fifth birthday, the Green Awards are going global.
For the first time, all 15 categories will be open to entrants from all over the world.
This year there are also
2 NEW categories
(Best Green Educational Project and Best Green Product Innovation).
GREEN managing partner Iain Patton will a Green Party candidate in the ward
of Hampstead, North London for the forthcoming General Election which is
rumoured to take place in May.
The Green Awards in the National Geographic "Green" Supplement, Spring 2010
24 Feb 2010
The latest National Geographic "Green Supplement Spring 2010" is now available online. This issue focus is on Natural Health. It also featured an article about the winners of Green Awards 2009.
GREEN is a proud sponsor of IYB-UK, the UK partnership for the International Year of Biodiversity
16 Feb 2010
GREEN is committed to raise awareness about the importance of biodiversity and the danger of the irremediable loss of animal and vegetal species. To learn more about the IYB-UK and what about what you or your organisation can do to participate to the International Year of Biodiversity visit:
http://www.biodiversityislife.net
Iain Patton Managing Partner at GREEN talks to Marketing Week
about Sustainability Communications
15 Feb 2010
In a recent article
Marketing Week asked marketing experts, what strategy brands should
adopt in these days of greenwashing accusation, scepticism and public
fatigue.
Iain, Managing Partner at GREEN, shares his expert view on
Government communications and
the current opportunities for brands.
Concerning the Act On Co2 Campaign, Iain says
"The Government's Act on
CO2 campaign was doomed to failure due to the disconnect between
marketing spend and real action."
He adds "
there's a real opportunity
here to do more of what the likes of WWF are proposing - a focus on
identity campaigns and a real look at consumption rather than just
green products.
"
Be the first to find out about the Green Awards news. Sign up to our mailing list on the
Green Awards website
and follow us on Twitter at
http://twitter.com/greenawards
.
For detail of sponsorship packages for 2010 e-mail sponsorship@greenawrdas.co.uk or call Iain Patton on 020 7939 3980.
Now on line: the 20009 Green Awards Film with highlights of the 2009 awards, watch it
here
.
The 2009 Green Awards in National Geographic...
Dec 2009
GREEN is delighted an article about their 2009 Green Awards is featured in the National Geographic Green first issue. National Geographic names the Green Awards as the
"Green Oscars"
and writes :
"Proving your business is worth its weight in green initiatives has become inc
r
ea
singly important, not least since the creation of The Green Awards."
National Geographic Green magazine is a quarterly magazine supplement
“dedicated to exploring the broad
er environmenta
l debate and offering information about consumer products and choices”
.The free 120-page publication ‘GREEN’ is being distributed to 250,000 subscribers with the December issue of National Geographic magazine. You can read the full issue and the Green Awards article at
http://www.greennatgeo.co.uk
