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Other Case Studies:
Client: IFAW
Project: Ocean Noise Pollution Report – Protecting marine wildlife from man-made noise
Noise Pollution has become the latest animal welfare issue to be embraced by IFAW (The International Fund for Animal Welfare). Over the last century, noise levels in the world’s oceans have increased dramatically as a result of shipping, oil, gas and mineral exploration and extraction, military sonar and recreational boating. IFAW wants to see urgent action taken, raising awareness throughout the international community about the threat ocean noise pollution poses. Their Ocean Noise Pollution Report was an important step towards getting opinion formers on-side concerning this little-known topic.
GREEN’s approach was to show the world that these animals have as much right to live without fear in their natural habitat as we do.
IFAW’s existing creative needed to work harder, raising even greater awareness about the plight of these animals. The key was to make the audience realise that human (not natural) causes are responsible for the distress these animal experience.
IFAW’s existing creative needed to work harder, raising even greater awareness about the plight of these animals. The key was to make the audience realise that human (not natural) causes are responsible for the distress these animal experience.
In order to present the information to an audience of politicians, scientists and journalists in an engaging and relevant way we enclosed the report in a classic LP sleeve, entitled the ‘Industrial Sounds of the Sea’.
Strong photography, accompanied with powerful quotes from leading authorities, was the basis for the report’s creative approach. Call out boxes were used to draw out the most important facts. In this way, something that had the potential to be a rather dry document was made accessible to an important audience.
Strong photography, accompanied with powerful quotes from leading authorities, was the basis for the report’s creative approach. Call out boxes were used to draw out the most important facts. In this way, something that had the potential to be a rather dry document was made accessible to an important audience.
