- Home|
- Our Company|
- Our People|
- Our Services|
- Our Work |
- Big GREEN Ideas|
- GREEN News |
- Get in touch
Other Case Studies:
Client: Islington
Project: Green Transport Behaviour Change strategy
Climate change is a key part of the “One Islington” vision to make Islington greener and reducing its negative impact on the environment.
When Islington Council wanted to understand how they could help their residents to walk and cycle more, they employed us to provide consultancy on a research and communications strategy. The project was aimed at reducing journeys by car, bus and tube in favour of greener alternatives such as walking and cycling.
When Islington Council wanted to understand how they could help their residents to walk and cycle more, they employed us to provide consultancy on a research and communications strategy. The project was aimed at reducing journeys by car, bus and tube in favour of greener alternatives such as walking and cycling.
GREEN developed, executed and promoted Islington Council’s Green Transport Behaviour Change strategy. More specifically, our collaboration with Islington consisted in the creation of a Travel Survey (to inform the best ways of engaging the target audience), a Community Engagement Strategy and Reporting Tools (taking into account both carbon savings and savings in the external costs).
Working with an external design agency, we developed an integrated campaign involving social networking, print, PR and green travel teams in the community. This way, we ensured that the project was driven by residents’ concerns, needs and aspirations and that communications were targeted, creative, engaging and fun.
