Client: WBCSD

The World Business Council for Sustainable Development (WBCSD) is an association of some 200 companies dealing with business and sustainable development.  Founded in 1992, WBCSD works with its members to develop and communicate business' views and potential solutions to the international energy and climate challenge.

On the eve of the COP15 Conference in Copenhagen WBCSD asked us to develop a framework strategy for their Climate and Energy-related communications. 

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Keeping in mind WBCSD’s core mission, GREEN developed an ambitious strategy to inspire members to act on climate change beyond compliance, moving them to a position of leadership and driving the transition to a low carbon economy.

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Our work consisted in drafting specific objectives, defining audiences and key messages as well as budget allocations.

We also worked in collaboration with WBCSD to create communication tools to allow business leaders to effectively communicate key messages to their governments during the COP15 Business Day. The support we provided ranged from the creation of communications materials to media relations.

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